Rainbow Six: Siege the day

“WHEN IDRIS ELBA COMMANDS YOU TO ‘SIEGE THE DAY,’ IT'S THE MOST INTIMIDATING USE OF PUNS EVER.” – Comicbook.com

In this FPS, gamers focus on tactics, cunning, and a healthy dose of destruction to reign supreme. I developed the concept and strategy for the game’s launch, taking viewers through a hostage rescue thriller. Headlined by a bit of gravitas from Idris Elba, we challenged players to Siege the Day.

And siege they did. The game has racked up more than 70 million registered players.

Client: Ubisoft (in-house)
Role: Writer, Strategy, Creative Development
Agency: Omelet
Press: Fast Company