ALAN WAKE 2: MONSTERS WEAR MANY FACES

The original Alan Wake was billed as an action-adventure game, one that never quite found its audience. So to get gamers drooling for the sequel, we repositioned the franchise as Remedy’s first survival horror—trading cheap jump scares for a feeling of dread that lingers long after you drop the controller…

Client: Remedy Entertainment
Role: Copy Director
Agency: AKQA
Press: Gold Clio; Golden Joystick Nominee, Best Video Game Trailer of the Year; Ads of the World